Honest Agent Awards methodology

Data sources

Completions: HM Land Registry Price Paid Data, matched to TrueDeed listings only where a listing-to-completion match is confirmed — never fuzzy-matched into a score. Listings:the agency's own TrueDeed listings. Every median is a median, never a mean, so one unusual sale cannot move a score.

The three year-1 metrics (lower is better on all)

• Pricing accuracy:for each confirmed listing-to-completion pair in the award year, the absolute difference between the final asking price and the sold price, as a percentage of the sold price. An agency's score is the median across its pairs.
• Time to sell vs local median:the agency's median days from listing to legal completion, minus the local median from our published Time-to-Sell dataset (the latest unsuppressed figure for the award year — national level at today's data volume). Negative means faster than the market. If no unsuppressed Time-to-Sell figure exists, no agency is ranked on this metric. Measured on completions only — “under offer” dates are never used.
• Listing hygiene:of the agency's listings created in the trailing 12 months, the percentage that are withdrawn or stale (still active after 180 days).

The metric we dropped for year 1: fall-through rate

We wanted a fourth metric — the fall-through rate, the share of agreed sales that never reach completion. We are not scoring it in year 1, and here is the honest reason: our sale-progression records do not yet cover enough transactions to score any agency on it fairly (as of July 2026, effectively zero usable progression histories). Publishing a fall-through score from that would be fiction. It returns in year 2 if — and only if — progression coverage supports it, and this page will say so when it does.

The minimum-sample rule (disclosed, exact)

Every metric is computed for every opted-in agency, but an agency is ranked on a metric only when it has at least 5 qualifying observations for it (5 confirmed matched sales for pricing accuracy and time to sell; 5 listings for listing hygiene). Below that the agency is excluded from the ranking and told exactly why on its own dashboard — the score is never estimated, interpolated, or padded. A median over fewer than 5 observations is too easy for one sale to swing, so we refuse to rank on it.

What can never affect a score

• Votes, nominations volume, or any form of popularity input.
• Money — there is no entry fee, no sponsorship, and no paid placement anywhere in the awards.
• Advertising spend or any commercial relationship with TrueDeed.
• Opting in or out — participation changes visibility, never scores.